How much should your firm spend on Google Ads?
Pick your practice area and where your ads will run: we apply US legal advertising benchmarks to estimate the budget, clicks, and leads you can expect each month.
US legal benchmarks
Cost per click by practice area and the legal average conversion rate, from LocaliQ's 2026 data and the accounts we manage.
Built on 100 clicks a month
The minimum we plan per campaign so the data is solid enough to optimize. Below that, a budget teaches you very little.
An honest projection
Clicks and leads shown as a range, at an average conversion rate we state openly. No inflated promises.