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What we learned working with 30 law firms
73 practical articles on SEO, Google Ads, legal marketing, AI and software for law firms. No jargon, sorted by topic.
Latest articles
Our most recent publications, all topics.
How Much Do Lawyers Make? Real Salary Data, the Gaps, and What Averages Hide
How much do lawyers make? The BLS median is $159,670, but pay runs from under $78,360 to over $351,600. See salary by state, practice area, …
Law Firm SEO: The Complete Guide to Getting Clients From Google
Law firm SEO step by step: search intent, practice area pages, technical SEO, links, Google Business Profile, and the ABA rules to follow.
Law Practice Management Software: How to Choose a Tool That Saves Time
Law practice management software: the billing, trust accounting, CRM, and security criteria to check, plus Clio, MyCase, and others compared…
AI for Lawyers: 6 Practical Uses, the Right Tools, and the ABA Rules to Follow
AI for lawyers: 6 uses from legal research to client intake, the tools that fit a small firm, and what ABA Formal Opinion 512 requires.
Law Firm Marketing in 2026: The 4 Strategies That Actually Bring In Clients
Law firm marketing step by step: define your target client, sharpen your positioning, then choose between SEO, social media, Google Ads, and…
Google Ads for Law Firms: The Complete PPC Guide for Lawyers (2026)
Google Ads for law firms in 2026: cost per click by practice area, ABA ad rules, Local Services Ads, keywords, and landing pages that sign c…
Law Firm Website Design: How to Build a Site That Wins Clients in 2026
Law firm website design in 2026: platforms, typical costs, ABA and state bar rules, ADA accessibility, and the SEO that turns visits into cl…
Law Firm SEO
All our articles on law firm SEO: local SEO, content, site structure, Google updates and audits.
Apple Business Connect for Lawyers: Optimize Your Place Card and Reach iPhone Users
Apple Business Connect for law firms: claim your Apple Maps business listing, optimize it for Siri, and compare it with Google Business Prof…
Google Core Update Guide: What Each Update Changes for Law Firm Websites
Every Google core update and spam update from 2024 to 2026, what Google says changes, and how law firms check Search Console and recover.
H1 Tag SEO: How to Use H1, H2, and H3 Tags on a Law Firm Website
H1 tag SEO for law firms: what H1, H2, and H3 header tags do, how to write them around search intent, and how to check your own pages.
How Does Google Search Work? Crawling, Indexing, and Ranking in 2026
How does Google Search work in 2026? Crawling, indexing, ranking systems, search intent, and AI Overviews, explained with law firm examples.
Keyword Research for Lawyers: How to Choose the Keywords That Bring Clients
Keyword research for lawyers: search intent, practice area plus city keywords, client questions, free tools, and how to map each keyword to …
Law Firm Blog: How to Build One That Draws 10,000 Visits a Month (2026 Guide)
Build a law firm blog that ranks: the 4 pillars we use, US legal blog topics by practice area, and the ABA ethics rules on lawyer blogging.
Law Firm Content Marketing: The Strategy and Ethics Guide for Lawyers
Law firm content marketing step by step: goals, formats, cadence, AI drafting, measurement, and the ABA ethics rules every piece must follow…
Law Firm Practice Area Pages: How to Write Pages That Rank and Convert
How to write law firm practice area pages that rank and convert: one page per service, the right structure, keywords, links, and an example.
Law Firm SEO Audit: How to Check Your Website's SEO in 7 Steps
Run a law firm SEO audit in 7 steps with free tools: Search Console, PageSpeed Insights, Google Business Profile, Screaming Frog, and direct…
Law Firm SEO Case Study: Our Method to Reach 10,000 Monthly Visits
Law firm SEO case study: the structure, keywords, and internal links that doubled a firm's traffic in 12 months and passed 20,000 monthly vi…
Law Firm SEO Strategies: 3 That Bring In Clients From Google in 2026
Three law firm SEO strategies for 2026: practice area pages on real keywords, a Google Business Profile with reviews, and Avvo and Justia ci…
Law Firm SEO Tips: 7 Ways to Grow Your Firm to $100,000 a Month
Seven law firm SEO tips to reach $100,000 a month: more inquiries, better conversion, fast follow-up, a niche, precise keywords, and trackin…
Law Firm SEO: The Complete Guide to Getting Clients From Google
Law firm SEO step by step: search intent, practice area pages, technical SEO, links, Google Business Profile, and the ABA rules to follow.
Website Architecture SEO: How to Structure a Law Firm Website
Website architecture SEO for law firms: organize practice area, location, and attorney pages, URLs, and internal links so Google ranks them.
Local SEO for Law Firms: How to Win More Clients in Your City in 2026
Local SEO for law firms: optimize your Google Business Profile, citations, and reviews within ABA rules to win the map pack in your city.
Meta Description Examples for Law Firms (and How to Write Yours)
See meta description examples for practice area pages, attorney bios, and blog posts, plus Google's length guidance and 7 rules to earn the …
SEO Terms: The 15 Words Every Lawyer Must Know to Get Started (SEO Basics, Level 0)
SEO terms explained simply: 15 basic definitions, from SERP and crawling to backlinks and topic clusters, each with a law firm example.
SEO vs SEM: What's the Difference and Which One to Choose? (SEO Basics, Level 0)
SEO vs SEM explained simply: how organic and paid search work, what each costs, how fast they deliver, and how to combine them. Includes a q…
Why Is SEO Important for Law Firms? The Case for Investing in Organic Search
Why is SEO important for law firms? How Google ranks your site, the techniques that work, and how to measure law firm SEO ROI.
Google Ads for Lawyers
All our articles on Google Ads for lawyers: Local Services Ads, advertising rules, cost per lead and campaign results.
Google Ads Case Study: How a Law Firm Generated $19,800 in 90 Days
Google Ads case study for a law firm: $2,750 a month in ads, a cost per lead under $77, and $19,800 in fees in 90 days. Every step explained…
Google Ads Cost for Lawyers in 2026: Cost per Click, per Lead, and per Case
Google Ads cost for lawyers in 2026: the average legal CPC, typical cost per click by practice area, cost per lead, and the budget to start.
Google Ads for Law Firms: The Complete PPC Guide for Lawyers (2026)
Google Ads for law firms in 2026: cost per click by practice area, ABA ad rules, Local Services Ads, keywords, and landing pages that sign c…
Law Firm Lead Generation: How to Cut Your Cost per Lead in Half
Law firm lead generation that pays: 6 Google Ads levers that halve your cost per lead, and what ABA Rule 7.2 allows when you buy leads.
Law Firm PPC Case Study: How a Criminal Defense Firm Signed 3 Clients in 7 Days
Law firm PPC case study: $630 in Google Ads, 64 qualified visitors, 6 calls, and 3 signed criminal defense clients in 7 days, for $8,250 in …
Lawyer Advertising: 5 Famous Attorney Ads That Stand Out and Why They Work
Lawyer advertising examples that stand out, from Morgan & Morgan to the Texas Hammer, and what a small firm can copy on a modest budget.
Lawyer Advertising Rules: What the ABA and Your State Bar Allow in 2026
Lawyer advertising rules in 2026: what ABA Model Rules 7.1 to 7.3 allow and ban, how state bars differ, and a checklist to review any ad.
Legal Marketing
All our articles on legal marketing: strategy, branding, reputation, LinkedIn, social media and business development.
Attorney Solicitation Letter: Rules, Writing Tips, and 4 Free Templates
Write an attorney solicitation letter that follows Rule 7.3: when to send it, what to say, Florida's label and 30-day wait, plus 4 templates…
How Much Do Lawyers Make? Real Salary Data, the Gaps, and What Averages Hide
How much do lawyers make? The BLS median is $159,670, but pay runs from under $78,360 to over $351,600. See salary by state, practice area, …
How to Get Clients as a Lawyer: 8 Strategies and a 90-Day Plan
How to get clients as a lawyer: ethical referral fees, bar networking, Avvo and Justia, Google reviews, LinkedIn, fast intake, and a 90-day …
How to Grow a Law Firm in 2026: Metrics, Pricing, and Growth Marketing
How to grow a law firm with growth marketing: the funnel, the metrics that matter, experiments, intake, hiring, pricing, and the systems beh…
Law Firm Marketing Services: What Each One Does, What It Costs, and Who to Hire
Law firm marketing services explained: what SEO, PPC, websites, and intake cost, which questions to ask an agency, and the red flags to avoi…
Law Firm Marketing in 2026: The 4 Strategies That Actually Bring In Clients
Law firm marketing step by step: define your target client, sharpen your positioning, then choose between SEO, social media, Google Ads, and…
Law Firm PR: How to Build Your Brand and Earn Media Coverage Ethically
Law firm PR step by step: build your brand, pick the right channels, get quoted by journalists, and stay within ABA Model Rules 7.1 to 7.3.
Lawyer Reputation Management: How to Earn, Protect, and Repair Trust Online
Lawyer reputation management: earn Google reviews within ABA and FTC rules, answer bad reviews without breaching Rule 1.6, and remove fakes.
Lawyer Solicitation Rules: What ABA Model Rule 7.3 and State Bars Allow
Lawyer solicitation explained: what ABA Model Rule 7.3 bans, its three exceptions, state rules like Florida's 30-day wait, and safe online o…
What Is Legal Marketing? Definition, Rules, and Key Strategies for Law Firms
What is legal marketing? A clear definition, how it differs from advertising, who does it, the ABA rules to follow, and the 5 main strategie…
LinkedIn for Lawyers: How to Boost Your Visibility and Attract More Clients
LinkedIn for lawyers, step by step: optimize your profile within ABA rules, grow a targeted network, and post content that brings in clients…
Selling a Law Practice: How to Value It, Find a Buyer, and Transition Clients
Selling a law practice? How to value your firm, find the right buyer, keep the deal confidential, and transition clients under ABA Rule 1.17…
SEO vs Google Ads for Lawyers: Which One Should Your Firm Choose in 2026?
SEO vs Google Ads for law firms: costs in dollars, timelines, a decision grid for 5 situations, and how to combine SEO and PPC.
Legal Software
All our articles on legal software: practice management, case management, billing, time tracking and CRM for law firms.
Law Practice Management Software: How to Choose a Tool That Saves Time
Law practice management software: the billing, trust accounting, CRM, and security criteria to check, plus Clio, MyCase, and others compared…
Legal Billing Software: How to Stop Losing Time and Money on Your Fees
Legal billing software compared: Clio, TimeSolv, Bill4Time, LeanLaw, and more, plus the trust accounting, LEDES, and payment rules to check …
Legal Case Management Software: Criteria, Pitfalls, and What Changes Day to Day
Legal case management software: the 5 must-have features, Clio, MyCase, Filevine, and CasePeer compared, pricing, trust accounting, and secu…
Legal CRM: What Your Law Firm Loses Without One, and What It Fixes
What a legal CRM does, how it differs from practice management software, and the intake pipeline that turns more inquiries into signed clien…
Legal Time Tracking Software: How Law Firms Capture Every Billable Hour
Legal time tracking software compared: Clio, Bill4Time, TimeSolv, Smokeball, and more, plus the features that stop billable hours from leaki…
AI for Lawyers
All our articles on AI for lawyers: AI tools, law firm automation and how to show up in ChatGPT, Gemini and Google AI Overviews.
Does Google Penalize AI Content? How Law Firms Publish AI Drafts Safely
Does Google penalize AI content? Only when it adds no value. A 5-step workflow for law firms, plus the ABA Rule 7.1 limits on AI drafts.
AI Contract Review: The Lawyer's Guide to Drafting and Review Tools in 2026
AI contract review and drafting for lawyers: Spellbook, Harvey, Ironclad and 7 more tools compared, plus the ABA rules on client data.
AI for Lawyers: 6 Practical Uses, the Right Tools, and the ABA Rules to Follow
AI for lawyers: 6 uses from legal research to client intake, the tools that fit a small firm, and what ABA Formal Opinion 512 requires.
AI Legal Research: The 2026 Guide to the Best Tools for Lawyers
AI legal research tools compared: CoCounsel, Lexis+ with Protégé, Vincent AI, Harvey, and free options, with hallucination data and ABA rule…
Best AI for Legal Writing: Tools, Prompts, and a Review Process for Lawyers
Best AI for legal writing: which tools draft memos, briefs, and contracts well, prompts that work, and how to verify every citation under AB…
How to Rank in AI Overviews: A Law Firm Guide Built on Google's Own Rules
How to rank in AI Overviews as a law firm: what Google says, answer-first pages, attorney bios, schema, and how to measure your citations.
AI Prompts for Lawyers: A 5-Part Method and 10 Ready-to-Use Legal Prompts
AI prompts for lawyers: a 5-part structure, 10 prompts for ChatGPT, Perplexity, Gemini, and Copilot, and the ABA rules that keep client data…
AI Search Optimization for Law Firms: The 2026 Guide to Being Cited by AI
AI search optimization for law firms: how clients use ChatGPT and AI Overviews, the 8-step program, ABA ethics limits, and how to measure it…
AI for Social Media Posts: How Law Firms Turn Articles into LinkedIn Content
AI for social media posts at a law firm: turn articles into LinkedIn posts and carousels, schedule them, and stay within ABA Rules 7.1 and 1…
ChatGPT for Lawyers: 10 Use Cases, Sample Prompts, and the Risks to Manage
ChatGPT for lawyers: 10 use cases, 5 short prompts, what ABA Opinion 512 requires, and a compliance checklist to protect client data.
ChatGPT Legal Advice: What It Can Do, What It Can't, and When to See a Lawyer
ChatGPT legal advice explained: what it does well, why your chats are not privileged, the fake-case risk, and when to see a lawyer.
Free Legal AI Tools: What Lawyers Can Use, Task by Task, and When to Pay
Free legal AI tools for lawyers, task by task: research, drafting, email, and marketing, what free means for client data, and when to pay.
Gemini for Lawyers: 5 Use Cases in Google Workspace, Prompts, and Confidentiality
Gemini for lawyers in Gmail, Docs, Drive, and Meet: 5 use cases, ready prompts, ABA Opinion 512 confidentiality rules, and a 3-step rollout.
Generative Engine Optimization (GEO): How Law Firms Get Cited in AI Answers
What generative engine optimization is, how it differs from SEO and AEO, and the 6-step GEO method law firms use to get cited by AI engines.
Google Ads AI for Lawyers: Smart Bidding, AI Max, and Performance Max (2026)
Google Ads AI for law firms: what Smart Bidding, AI Max, and Performance Max should automate, the data they need, and the ABA rules to follo…
Google AI Mode: What It Is, How It Works, and What It Changes for Law Firms
What Google AI Mode is, how it differs from AI Overviews, how it picks its sources, and how law firms get cited in its answers.
ChatGPT SEO for Law Firms: How to Get Cited by ChatGPT in 2026
ChatGPT SEO for law firms: how ChatGPT search picks sources, the robots.txt rules to set, what it cites, and how to test if your firm shows …
Law Firm Automation: What to Automate, Where to Start, and What to Keep Human
Law firm automation: 8 workflows from intake to billing, how to map them, what ABA Opinion 512 requires, and what you should never automate.
Legal Intake Software: How to Automate Client Intake Without Crossing Ethics Lines
Legal intake software that answers every inquiry in minutes: forms, AI receptionists, follow-ups, and the ABA rules that keep intake ethical…
Legal AI Software: How to Choose, Compare, and Deploy It in Your Law Firm
Legal AI software for US law firms: 4 categories, 7 vendors, security questions, pricing, and a deployment checklist under ABA Opinion 512.
Legal AI Tools: The 2026 Guide to the Best AI Tools for Lawyers
Legal AI tools compared by job: research, drafting, contract review, e-discovery, and intake, with pricing and the ABA rules to check first.
Legal Document Automation: Templates, AI Drafting, and Ethics for Law Firms
Legal document automation for law firms: templates, client questionnaires, AI drafting, e-signature, and the ABA rules that protect client d…
Microsoft Copilot for Lawyers: 5 Use Cases, Prompts, and a Safe Setup
Microsoft Copilot for lawyers: 5 use cases in Word, Outlook, and Teams, ready prompts, a 5-step setup, and what ABA Opinion 512 requires.
Perplexity for Lawyers: A Practical Guide to Sourced AI Legal Research
Perplexity for lawyers: 5 research use cases, prompts to copy, what ABA Opinion 512 requires, pricing, and how to verify every source it cit…
Will AI Replace Lawyers? What AI Really Does in Law Firms in 2026
Will AI replace lawyers? What ChatGPT really does next to a lawyer: advocacy, judgment, and responsibility stay out of reach for any AI.
Law Firm Websites
All our articles on law firm websites: design, examples, trust signals, landing pages and conversion.
Best Law Firm Websites: 9 Trust Signals Every Top Site Shows in 2026
The best law firm websites show 9 trust signals, from attorney bios to reviews and disclaimers. See example patterns and score your own site…
Lawyer Landing Page: The Structure That Brings a Law Firm 50 Cases a Month
A lawyer landing page that converts: problem headline, two calls to action, proof above the fold, a short form, and a sticky call button.
Law Firm Website Design: How to Build a Site That Wins Clients in 2026
Law firm website design in 2026: platforms, typical costs, ABA and state bar rules, ADA accessibility, and the SEO that turns visits into cl…
Law Firm Website SEO: How to Optimize Your Site for Google in 2026
Law firm website SEO in 2026: mobile-first indexing, Core Web Vitals, LegalService schema, on-page basics, and the local signals that bring …