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Every page of the Hendy English site at a glance: services, articles, case studies, practice areas and glossary.
Main pages
Services and agency
Case Studies
Glossary
- Glossary home
- AI citations
- AI crawlers (GPTBot, ClaudeBot)
- AI Overviews (Google)
- Answer engine optimization (AEO)
- Posting attorney fees online (fee transparency)
- Attorney solicitation letter (targeted written solicitation)
- Backlink
- Client testimonials and confidentiality
- Cost per lead (CPL)
- Crawling (web crawling)
- Duplicate content
- E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
- Generative engine optimization (GEO)
- Geo-targeted keywords (local search queries)
- Google Ads
- Google Business Profile (GBP)
- Google reviews
- Heading tags (H1, H2, H3)
- Indexing (Google index)
- Internal linking
- Keyword
- Landing page
- Lawyer advertising rules (attorney advertising)
- Lawyer solicitation
- Lawyer specialization (certified specialist claims)
- llms.txt
- Local pack (map pack)
- Location pages (city pages)
- Long-tail keywords (long-tail queries)
- Meta description
- NAP (name, address, phone number)
- Ranking (search position)
- Search engine advertising (paid search, PPC)
- Search intent (user intent)
- SEO (search engine optimization)
- SERP (search engine results page)
- Sitemap (XML sitemap)
- Topic cluster
- UX (user experience)
- Voice search
- Zero-click search
The team
Legal notice
Blog: AI for Lawyers
- Does Google Penalize AI Content? How Law Firms Publish AI Drafts Safely
- AI Contract Review: The Lawyer's Guide to Drafting and Review Tools in 2026
- AI for Lawyers: 6 Practical Uses, the Right Tools, and the ABA Rules to Follow
- AI Legal Research: The 2026 Guide to the Best Tools for Lawyers
- Best AI for Legal Writing: Tools, Prompts, and a Review Process for Lawyers
- How to Rank in AI Overviews: A Law Firm Guide Built on Google's Own Rules
- AI Prompts for Lawyers: A 5-Part Method and 10 Ready-to-Use Legal Prompts
- AI Search Optimization for Law Firms: The 2026 Guide to Being Cited by AI
- AI for Social Media Posts: How Law Firms Turn Articles into LinkedIn Content
- ChatGPT for Lawyers: 10 Use Cases, Sample Prompts, and the Risks to Manage
- ChatGPT Legal Advice: What It Can Do, What It Can't, and When to See a Lawyer
- Free Legal AI Tools: What Lawyers Can Use, Task by Task, and When to Pay
- Gemini for Lawyers: 5 Use Cases in Google Workspace, Prompts, and Confidentiality
- Generative Engine Optimization (GEO): How Law Firms Get Cited in AI Answers
- Google Ads AI for Lawyers: Smart Bidding, AI Max, and Performance Max (2026)
- Google AI Mode: What It Is, How It Works, and What It Changes for Law Firms
- ChatGPT SEO for Law Firms: How to Get Cited by ChatGPT in 2026
- Law Firm Automation: What to Automate, Where to Start, and What to Keep Human
- Legal Intake Software: How to Automate Client Intake Without Crossing Ethics Lines
- Legal AI Software: How to Choose, Compare, and Deploy It in Your Law Firm
- Legal AI Tools: The 2026 Guide to the Best AI Tools for Lawyers
- Legal Document Automation: Templates, AI Drafting, and Ethics for Law Firms
- Microsoft Copilot for Lawyers: 5 Use Cases, Prompts, and a Safe Setup
- Perplexity for Lawyers: A Practical Guide to Sourced AI Legal Research
- Will AI Replace Lawyers? What AI Really Does in Law Firms in 2026
Blog: Law Firm SEO
- Apple Business Connect for Lawyers: Optimize Your Place Card and Reach iPhone Users
- Google Core Update Guide: What Each Update Changes for Law Firm Websites
- H1 Tag SEO: How to Use H1, H2, and H3 Tags on a Law Firm Website
- How Does Google Search Work? Crawling, Indexing, and Ranking in 2026
- Keyword Research for Lawyers: How to Choose the Keywords That Bring Clients
- Law Firm Blog: How to Build One That Draws 10,000 Visits a Month (2026 Guide)
- Law Firm Content Marketing: The Strategy and Ethics Guide for Lawyers
- Law Firm Practice Area Pages: How to Write Pages That Rank and Convert
- Law Firm SEO Audit: How to Check Your Website's SEO in 7 Steps
- Law Firm SEO Case Study: Our Method to Reach 10,000 Monthly Visits
- Law Firm SEO Strategies: 3 That Bring In Clients From Google in 2026
- Law Firm SEO Tips: 7 Ways to Grow Your Firm to $100,000 a Month
- Law Firm SEO: The Complete Guide to Getting Clients From Google
- Website Architecture SEO: How to Structure a Law Firm Website
- Local SEO for Law Firms: How to Win More Clients in Your City in 2026
- Meta Description Examples for Law Firms (and How to Write Yours)
- SEO Terms: The 15 Words Every Lawyer Must Know to Get Started (SEO Basics, Level 0)
- SEO vs SEM: What's the Difference and Which One to Choose? (SEO Basics, Level 0)
- Why Is SEO Important for Law Firms? The Case for Investing in Organic Search
Blog: Legal Marketing
- Attorney Solicitation Letter: Rules, Writing Tips, and 4 Free Templates
- How Much Do Lawyers Make? Real Salary Data, the Gaps, and What Averages Hide
- How to Get Clients as a Lawyer: 8 Strategies and a 90-Day Plan
- How to Grow a Law Firm in 2026: Metrics, Pricing, and Growth Marketing
- Law Firm Marketing Services: What Each One Does, What It Costs, and Who to Hire
- Law Firm Marketing in 2026: The 4 Strategies That Actually Bring In Clients
- Law Firm PR: How to Build Your Brand and Earn Media Coverage Ethically
- Lawyer Reputation Management: How to Earn, Protect, and Repair Trust Online
- Lawyer Solicitation Rules: What ABA Model Rule 7.3 and State Bars Allow
- What Is Legal Marketing? Definition, Rules, and Key Strategies for Law Firms
- LinkedIn for Lawyers: How to Boost Your Visibility and Attract More Clients
- Selling a Law Practice: How to Value It, Find a Buyer, and Transition Clients
- SEO vs Google Ads for Lawyers: Which One Should Your Firm Choose in 2026?
Blog: Law Firm Websites
Blog: Google Ads for Lawyers
- Google Ads Case Study: How a Law Firm Generated $19,800 in 90 Days
- Google Ads Cost for Lawyers in 2026: Cost per Click, per Lead, and per Case
- Google Ads for Law Firms: The Complete PPC Guide for Lawyers (2026)
- Law Firm Lead Generation: How to Cut Your Cost per Lead in Half
- Law Firm PPC Case Study: How a Criminal Defense Firm Signed 3 Clients in 7 Days
- Lawyer Advertising: 5 Famous Attorney Ads That Stand Out and Why They Work
- Lawyer Advertising Rules: What the ABA and Your State Bar Allow in 2026
Blog: Legal Software
- Law Practice Management Software: How to Choose a Tool That Saves Time
- Legal Billing Software: How to Stop Losing Time and Money on Your Fees
- Legal Case Management Software: Criteria, Pitfalls, and What Changes Day to Day
- Legal CRM: What Your Law Firm Loses Without One, and What It Fixes
- Legal Time Tracking Software: How Law Firms Capture Every Billable Hour