Google Ads Agency for Law Firms
Turn Google into a case-generating machine. Google Ads campaigns built for law firms, compliant with your state bar's rules and optimized for signed cases, not clicks.
★ 5.0They put their trust in us
Business, criminal defense, employment and commercial lease law firms in France: they grow their client base with Hendy.
A Google Ads agency for lawyers, and above all a business partner
Our goal is not click volume: it is the signed cases your campaigns bring in. We connect your ads to your real cases, to optimize what matters.
Your advertising is not (yet) up to par
No profitability
Unqualified leads
A black-box agency
Diagnose your campaigns for free
Two free tools built by Hendy to measure your advertising potential in 2 minutes, no commitment.
Google Ads account audit
Connect your account and spot, in seconds, the wasted spend in your campaigns and the settings holding back your results.
Audit my campaigns →Budget calculator
Practice area and city: estimate the Google Ads budget, clicks and inquiries you can expect each month. Real Google data.
Estimate my budget →How much does Google Ads cost for a lawyer?
Cost per click depends mostly on your practice area and your location. Here are the typical US ranges we plan campaigns with.
| Practice area | Typical cost per click |
|---|---|
| Family law / divorce | $8 to $25 |
| Immigration law | $8 to $25 |
| Employment law | $10 to $30 |
| Consumer / banking law | $10 to $30 |
| Criminal defense | $15 to $50 |
| Business law | $20 to $60 |
- $2,000 to $4,000 per month in ad budget, depending on your practice area and your city
- 3 full months, the time it takes for bids to optimize and for the cost per case to become readable
- Your account, your budget: paid directly to Google, our fees are separate
What are the rules for lawyer advertising in the US?
Lawyers may advertise in every state since Bates v. State Bar of Arizona (1977). ABA Model Rules 7.1 to 7.3 and your state bar set the limits: nothing false or misleading, no promised results, no live solicitation of prospective clients. Some states, such as Florida and Texas, require filing or specific disclaimers. Here is what that changes for your campaigns.
- Run Google ads on your practice areas and your market
- Present your firm, your fees and how to engage you
- Send clicks to dedicated pages per practice area
- Any guarantee of results or claim that creates unjustified expectations
- Unsubstantiated comparisons with other lawyers or misleading claims (Rule 7.1)
- Live solicitation of specific prospective clients (Rule 7.3) or anything that breaches client confidentiality
- Every ad reviewed against Rules 7.1 and 7.2 and your state's rules before it goes live
- Verified keywords, with no term that creates an ethics risk
- Landing pages compliant with your state bar's rules
Sources: Bates v. State Bar of Arizona, 433 U.S. 350 (1977); ABA Model Rules of Professional Conduct, Rules 7.1 to 7.3; state bar advertising rules, which vary by state (Florida and Texas, for example, require filing ads with the bar).
In practice, what do we do?
Every Hendy Google Ads engagement includes these six pillars, no hidden options.
Google Ads campaign management
We build and optimize Search campaigns around your goals: calls, forms, appointments. Account structure, keywords, bidding: everything is designed for the legal industry.
Targeting built for law firms
Targeting techniques built specifically for law firms: practice areas, service area, hours. You are visible to the right people, without off-topic inquiries.
Compliant, convincing ads
We write a unique presentation of your firm, compliant with your state bar's rules, that catches prospective clients' attention and makes them want to trust you.
Dedicated landing pages
An ad only converts if the page behind it is up to par. We design landing pages built to turn the click into a contact.
Tracking down to the signed case
Conversion tracking, call tracking, offline conversion import: your signed cases flow back into Google Ads, and we optimize on what really matters.
Continuous, transparent optimization
We monitor your performance every week: bids, keywords, ads, budgets. You follow everything in clear reports, and we talk by text or email.
Clarity. Transparency. Excellence.
Your profession is unique. We built a custom process for law firms, with deadlines we announce and keep. Here is how we work for you.
Analysis and diagnosis
We start with an in-depth analysis of your firm: an audit of your best case types, revenue projections, analysis of your area and your competitors.
You receive a written action plan within 7 days: keywords, recommended budget, expected cost per case.
3-month trial phase
Trust is earned. Your campaigns go live within 2 to 3 weeks, and over 3 months we prove we can hit precise, ambitious targets.
The first contacts usually arrive within the first weeks; a reliable read of the cost per case takes the full quarter.
Long-term partnership
Once the trial phase is validated on both sides, the partnership becomes a custom monthly subscription, with a team of legal marketing experts at your side.
Your Google Ads account belongs to you, our fees are separate from the ad budget, and you are free to stop.
Is Google Ads right for your law firm?
Advertising accelerates a firm that is ready to take on clients. Three honest questions to ask yourself before investing a single dollar.
Does someone answer the phone?
A missed call is a lost case. If nobody can pick up or call back within the hour during business hours, fix your intake first: we can help with that.
Can you meet within 48 hours?
A prospective client who clicks an ad compares several firms the same day. The one that offers a consultation within 48 hours, by video or in person, signs the case.
Can you stay the course for 3 months?
Google Ads learns fast, but not instantly. A budget held for 3 months leaves time to optimize bids and measure your true cost per signed case.
No sales pitch. Our results speak for themselves
Three law firms, three strategies: read each case study in detail.
For my law firm too?
What our lawyer clients say
The law firms we work with in France choose us for a total commitment, as if their team had grown, and for results no other agency delivered.
Meet our team
Behind Hendy, two founders obsessed with law firm growth. Dual expertise, Google and the field, working for your online visibility.
Your questions about lawyer advertising
The questions lawyers ask us most often before launching their Google Ads campaigns.
What rules apply to lawyer ads on Google?
How much does a Google Ads campaign cost for a lawyer?
How much does a click cost for a lawyer?
How long before we see results?
Do I own the Google Ads account?
Google Ads or SEO for a law firm?
How do you know a campaign brings in cases?
Do I need a website to advertise?
Can I stop whenever I want?
Our guides to get better at Google Ads
Methods, real costs and field notes on law firm advertising, published by the Hendy team.