Free tools

Free tools to get your law firm found

6 practical tools to measure and improve your presence on Google, in AI assistants and in local search. No jargon, sorted by topic.

SEO

Check your website's health and your visibility on Google, then find the priorities that will move you up the results.

Paste your URL: technical health and speed, the keywords you rank for, competitors and authority, markup for AI. No account connection needed.

Connect your Search Console to find the page-2 queries worth pushing, your highest-potential pages and your SEO priorities.

Estimate your budget before you launch, and review the campaigns you already run.

Practice area and city: estimate the Google Ads budget, clicks and inquiries you can expect each month. Real Google data.

Connect your account and spot, in seconds, the wasted spend in your campaigns and the settings to fix.

See whether AI assistants and Google Maps put your firm forward when a prospective client looks for a lawyer like you.

When prospective clients ask ChatGPT, Claude or Perplexity about your practice area, does your firm come up? Test your AI visibility in 2 minutes.

Connect your profile and get a score on 5 areas: reviews and replies, posts, photos, services, completeness. Everything you need to show up locally.