SEO Agency for Law Firms
Put your firm at the top of Google and keep it there. Search engine optimization (SEO) built for law firms, which turns your website into a steady source of new cases.
★ 5.0They put their trust in us
Business, criminal defense, employment and commercial lease law firms in France: they grow their client base with Hendy.
An SEO agency for lawyers, and above all a business partner
Our goal is not a Google ranking: it is the revenue your firm earns from it.
Why does a law firm need SEO?
Invisible on Google
A website that does not convert
Stuck on page 2
Diagnose your law firm for free
Four free tools built by Hendy to measure your visibility in 2 minutes, no commitment.
SEO audit
Paste your URL: technical health and speed, the keywords you rank for, competitors and authority, markup for AI. No account connection needed.
Audit my website →Search Console audit
Connect your Search Console to find the page-2 queries worth pushing, your highest-potential pages and your SEO priorities.
Connect my Search Console →AI visibility check
When your clients ask ChatGPT or Perplexity about your keyword, does your law firm come up? Test your AI visibility in 2 minutes.
Test my AI visibility →Google Business Profile audit
Connect your profile and get a score on 5 areas: reviews and replies, posts, photos, services, completeness. Everything you need to be visible locally.
Connect my Google Business Profile →How do you improve SEO for a law firm?
The 5 SEO levers we activate for every firm, in this order.
Attract new clients through Google
The demand already exists. Rank in the top Google results to attract qualified clients every month of the year. Stop being invisible while less experienced lawyers are already capturing cases.
Unlock your website's potential
Turn every visitor into a contact. Stop losing visitors to technical friction such as slow loading, and increase calls with a presentation that shows you at your best.
Publish the best content in your practice area
Accurate, educational legal content, written for your future clients and optimized for search. More than 1,500 legal pieces published since 2021.
Your expertise deserves to be visible online
Being excellent is not enough, people have to know it. Build a network of recognized websites that cite your firm (backlinks), where other firms are still absent, in line with your state bar's rules.
SEO gets exciting when it generates $$$
We keep it simple: personalized video reports, follow-up by text or email, plain language. You stay informed without losing time. You handle the cases, we bring them.
Hendy Studio: the SEO program that propels 5 firms a year
We are not really an agency. Since 2021 we have been building a unique approach for ambitious law firms.
Hendy Studio combines fast growth methods and years of hands-on expertise to grow your firm through Google. Each year we select only 5 firms. Here is how the program works.
Analysis of the missing levers
Our system scans your firm and our database to identify the profit opportunities unique to your market.
Audit of your best cases, revenue projections and a full analysis of your online presence: keywords, competitors, authority.
You receive your SEO growth plan: a clear view of what to do over the next 3, 6, 12 and 24 months.
80/20 recommendations
With data, we know exactly where to focus to get results up to 30 times faster.
To back it up, we offer a 3-month trial phase during which we prove we can hit specific, ambitious targets.
These results are guaranteed and will be the foundation of our long-term partnership.
Hendy Growth Engine
Our growth engine combines data, legal content and link building. Result: more than $10,000 in revenue generated in under 3 weeks in 40% of cases.
The partnership takes the form of a custom monthly subscription, with a team of legal marketing specialists at your side.
100% of the law firms that completed the trial phase still work with us.
Meet our team
Behind Hendy, two founders obsessed with law firm growth. Dual expertise, Google and the field, working for your online visibility.
What our lawyer clients say about our SEO
The law firms we work with in France choose us for a total commitment, as if their team had grown, and for results no other agency delivered.
What will you receive?
Every Hendy SEO engagement includes these six deliverables, no hidden options.
A custom growth plan
Hendy never offers a generic solution. Your plan is 100% tailored to your firm, your ambitions and your market. It details the priority actions that turn your website into a client magnet.
Hendy AI for fast results
With our unique method, we identify the fastest, highest-impact opportunities. The first results often arrive within the first months.
Clear, educational reports
Our video and written reports are designed to be quick to read and easy to understand. In under 10 minutes, you know what was done and what it brought in.
A full website redesign, if needed
90% of law firm websites are not optimized for SEO. If that is your case, we handle everything: redesign, technical optimization and a structure built to perform.
Expertise in your practice area
Our experts master the specifics of the most complex niches. From criminal defense to business law, your needs are understood and handled with precision.
A one-of-a-kind client relationship, not a number
Every engagement is a partnership. Our communication is smooth and direct, including by text or email, so you always feel supported.
The sharpest legal SEO analysis on the market
Hendy AI crosses your data with legal market data to reveal what other agencies do not see.
One-of-a-kind predictive analysis
Our proprietary technology analyzes thousands of data points about your website, your keywords and your competitors in real time. It predicts the impact of each SEO action and gives you a clear, quantified view of expected results.
Keyword opportunities invisible elsewhere
Our algorithms find hidden growth levers nobody else sees: gaps in competitors' keyword strategies and emerging trends in your niche.
A better experience for your SEO
Hendy AI analyzes your site architecture in depth to reveal internal linking opportunities, improve navigation for your visitors and strengthen the consistency of your content in Google's eyes.
No sales pitch. Our results speak for themselves
Three law firms, three strategies: read each SEO case study in detail.
For my law firm too?
Your questions about law firm SEO
The questions lawyers ask us most often before starting SEO.
What is an SEO agency specialized in lawyers?
How do you choose the right SEO agency for a law firm?
How can SEO services improve my firm's visibility?
How much does SEO cost for a law firm?
Can I measure the return on investment of SEO?
Can you guarantee my rankings?
Should I invest in Google Ads on top of SEO?
How do I follow the results of your SEO work?
What is the difference between SEO and Google Ads?
Our guides to get better at SEO
Methods and field notes to improve your firm's SEO, published by the Hendy team.