Social Ads Agency for Law Firms
Before they need you, your future clients must know you. LinkedIn and Meta (Facebook, Instagram) campaigns built for law firms, compliant with your state bar's rules, that create the demand Google captures.
★ 5.0They put their trust in us
Business, criminal defense, employment and commercial lease law firms in France: they grow their client base with Hendy.
A social ads agency for lawyers, and above all a business partner
Our goal is not views or likes: it is the cases your campaigns end up bringing in. We connect your ads to your real cases, on every channel.
Your future clients do not know you (yet)
Invisible before the need
Posts with no reach
Advertising with no follow-up
How much do social ads cost for a lawyer?
The cost of a contact depends mostly on the channel and the format. Here are the typical ranges in 2026.
| Channel and format | Typical cost per contact |
|---|---|
| Retargeting your website visitors | $5 to $20 |
| Meta (Facebook & Instagram), native lead forms | $25 to $60 |
| LinkedIn, Document & Thought Leader Ads | $60 to $100 |
| LinkedIn, standard image ad | $100 to $180 |
- $2,000 to $3,000 per month in budget on Meta, $4,000 on LinkedIn, depending on your target
- 3 full months, the time it takes to test creative and read the cost per case
- Ad creative is included: compliant videos, visuals and copy, produced by us
What are the rules for lawyer advertising in the US?
Lawyers may advertise in every state since Bates v. State Bar of Arizona (1977). ABA Model Rules 7.1 to 7.3 and your state bar set the limits: nothing false or misleading, no promised results, no live solicitation of prospective clients. Some states, such as Florida and Texas, require filing or specific disclaimers. The same rules apply on LinkedIn, Facebook and Instagram: here is what that changes for your campaigns.
- Sponsor ads and posts on your practice areas and your market
- Put the lawyer, their expertise and their content forward (Thought Leader Ads)
- Retarget your website visitors with tailored messages
- Any guarantee of results or claim that creates unjustified expectations
- Live solicitation of specific prospective clients (Rule 7.3)
- Any breach of client confidentiality: no real cases, no identifiable clients without consent
- Every creative reviewed against Rules 7.1 and 7.2 and your state's rules before it runs
- No targeting on sensitive data (health, religion, opinions)
- Landing pages compliant with your state bar's rules
Sources: Bates v. State Bar of Arizona, 433 U.S. 350 (1977); ABA Model Rules of Professional Conduct, Rules 7.1 to 7.3; state bar advertising rules, which vary by state (Florida and Texas, for example, require filing ads with the bar).
In practice, what do we do?
Every Hendy social ads engagement includes these six pillars, no hidden options.
Strategy and targeting
Audiences by practice area and market, retargeting of your website visitors, lookalikes of your best clients. The right message, to the right people, at the right time.
Ad creative included
60% of results come from the creative. Videos, visuals and copy compliant with your state bar's rules, adapted to each format: feed, stories, reels. Produced by us, approved by you.
Thought Leader and Document Ads
On LinkedIn, we put the lawyer forward rather than the firm, and turn your legal notes into lead magnets, up to half the cost of a standard ad.
Native forms and dedicated pages
Pre-filled Meta and LinkedIn forms to capture the contact without friction, and dedicated landing pages when more convincing is needed.
Tracking down to the signed case
Conversion tracking, call tracking and offline import: your signed cases flow back into the platforms, and we optimize on what really matters.
Continuous, transparent optimization
Creative tests every week, budgets adjusted, reports readable in 10 minutes. We talk by text or email, no jargon.
Clarity. Transparency. Excellence.
Your profession is unique. We built a custom process for law firms, with deadlines we announce and keep. Here is how we work for you.
Analysis and diagnosis
We start with an in-depth analysis of your firm: your best case types, the audiences available on each channel, your competitors' presence.
You receive a written action plan within 7 days: recommended channels, budget, expected cost per case.
3-month trial phase
Trust is earned. Creative produced and campaigns live within 3 weeks, then 3 months to prove we can hit precise targets.
The first contacts arrive within the first weeks; a reliable read of the cost per case takes the full quarter.
Long-term partnership
Once the trial phase is validated on both sides, the partnership becomes a custom monthly subscription, with a team of legal marketing experts at your side.
Your ad accounts and your data belong to you, our fees are separate from the budget, and you are free to stop.
Are social ads right for your law firm?
Social advertising rewards firms that play the game. Three honest questions to ask before investing a single dollar.
Do you have material?
Social advertising lives on content: your face, your voice, your client reviews. If you do not want to appear at all, let's talk first: there are formats for that, but the game changes.
Can you call back fast?
A social contact is less mature than a Google search. The firm that calls back within the hour and offers a consultation within 48 hours converts; the others feed their competitors.
Can you stay the course for 3 months?
Algorithms learn and creative gets tested. A budget held for 3 months leaves time to find the message that converts and measure your true cost per case.
No sales pitch. Our results speak for themselves
Three law firms, three strategies: read each case study in detail.
For my law firm too?
What our lawyer clients say
The law firms we work with in France choose us for a total commitment, as if their team had grown, and for results no other agency delivered.
Meet our team
Behind Hendy, two founders obsessed with law firm growth. Dual expertise, Google and the field, working for your online visibility.
Your questions about social ads for lawyers
The questions lawyers ask us most often before starting on LinkedIn, Facebook and Instagram.
What rules apply to lawyer ads on social media?
Facebook or LinkedIn for my firm?
How much do social ads cost for a lawyer?
How much does a contact cost?
Do social ads replace Google Ads?
How long before we see results?
Who produces the videos and visuals?
Do I own the ad accounts?
Can I stop whenever I want?
Our guides to get better at social media
Methods and field notes on law firms' social visibility, published by the Hendy team.