Criminal defense lawyer: $8,250 in revenue in 3 weeks with Google Ads
How a criminal defense firm in Paris generated $8,250 in revenue in 3 weeks with an optimized Google Ads strategy.
Published on June 5, 2026 · Updated on October 19, 2026
Services
About the law firm.
The firm, based on the Champs-Élysées in Paris, focuses on criminal defense and crisis litigation. Founded in 2019, it stands out for its availability in emergencies and its expertise in criminal law. In just 3 weeks, it generated significant revenue thanks to a well-executed advertising strategy.
The challenges
The firm relied on a generalist SEO agency, but the results were very disappointing. A more specialized approach was needed to reach its goals.
Previous Google Ads campaigns gave no clear measure of their effectiveness. That left doubts about their return on investment.
Dependence on word of mouth, with 95% of clients coming from that source. The firm wanted to generate at least 50% of its new cases from Google Ads.
Managing cash flow while investing in effective advertising strategies.
The solutions we chose.
In-depth analysis and 3-year action plan
A 3-year action plan was set up to fit the firm's cash flow and build a lasting marketing strategy.
Building and running a high-performing Google Ads system
A complete Google Ads strategy was put in place, with in-depth keyword research and compelling ads.
Continuous campaign optimization
The Google Ads campaigns were optimized daily to maximize performance, based on feedback about lead quality.
A redesigned online presentation
Redesigning the firm's online presentation converted more visitors into prospective clients and made the Google Ads campaigns more effective.
Results that match the potential.
+20k
visits to the website per month.
<30 min
of calls per month, that's all.
+$8,250
in revenue in 3 weeks.
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