How this law firm went from zero to 20,000 monthly visits with a custom SEO strategy.
Published on June 5, 2026 · Updated on October 19, 2026

The firm, focused on business law and based in Paris, advises small and mid-sized companies on their legal matters, in both advisory work and litigation. Recognized for their expertise in commercial and corporate law, as well as insolvency and restructuring, the firm's lawyers offer solutions tailored to their clients' needs. Through a personalized approach and a committed team of experts, the firm helps clients work through legal challenges effectively while supporting their growth.

The firm already had impressive SEO results despite having no specialized support.
The need to structure a content strategy to drive traffic on the most profitable keywords.
Rework the blog article architecture to make the articles understandable to Google's algorithm.
Improve the user experience to streamline navigation and raise the conversion rate.
An SEO content strategy targeting high-value keywords.
A new architecture for the blog articles, to make them easier for Google to read.
User experience optimization to streamline navigation and make conversion easier.
Targeted campaigns to increase the share of qualified leads.

visitors in 12 months.
qualified leads.
visits, a sold-out Madison Square Garden every month.
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