+156% qualified leads in 6 months for this law firm
How this law firm increased its qualified leads by 156% in just 6 months with a targeted growth marketing strategy.
Published on June 5, 2026 · Updated on October 19, 2026
Services
About the law firm.
Founded less than 10 years ago by visionary lawyers, this firm broke the industry's codes to become the leading legal advisor to startups. It has a team of 90 people, and its exceptional growth of 30% a year brought it to $9M in revenue in 2022. The firm is also about to open offices in the United States.
The challenges
Money left on the table on Google: the firm used a generalist Google Ads vendor, which limited the overall effectiveness of its campaigns.
Service pages that could be improved: these pages are critical to earning visitors' trust, and there are specific writing methods to get there.
An SEO strategy to build from scratch: the firm had a strong reputation in France, yet the architecture and volume of its content kept Google's crawlers from favoring it.
An unclear return on investment: like many law firms, the team struggled to analyze the ROI of its marketing spend.
The solutions we chose.
Google Ads campaigns built for the legal industry
We restructured the Google Ads account around the legal industry, which increased qualified visitors within the first months.
Service page optimization
We interviewed many of the firm's lawyers to understand their clients' psychology.
Result: custom pages with all the information visitors need to contact the firm.
Full SEO strategy
The stakes were high: create and optimize high-value legal content that respects both the firm's standing and the best SEO practices (copywriting, markup, link building, and more).
Analytics ecosystem
We built an ecosystem of analytics tools that precisely tracks the financial return of every SEO and Google Ads action.
Results that match the potential.
+156%
qualified leads:
In 6 months, the firm recorded a 156% increase in qualified leads from its Google Ads campaigns.
-42%
cost per lead:
The cost per lead went from $77 to $44, through constant optimization of campaigns and landing pages.
+26%
website visitors:
The SEO strategy generated a 26% increase in traffic through new content and redesigned service pages.
Want the same results?
Whether you want to improve your organic rankings (SEO) or launch paid campaigns (Google Ads), our team of experts will guide you to the solution best suited to your needs and goals. Contact us today for a free consultation and start attracting more clients tomorrow.
